So unattainable that he becomes everyone’s fascination – our Heroine’s included. So here I am, nine years later, trying to decode the fame, buzz and cult status IPKKND achieved beyond its impeccably talented cast and chemistry of the two leads. The brand of romance on TV suddenly turned to broody, jaded heroes and sunny heroines who hide their tears behind smiles.ĭespite all this, none quite lives to the original.
Romance is universal, but no one brought the magic of Mills and Boons to the table like IPKKND. It started as a simple romance show but with time turned into a (nearly) cult romance classic. The Law of Diminishing Marginal Utility states that the more we consume a product, the less it satisfies us over time.Īnd Iss Pyaar Ko Kya Naam Doon (IPKKND) is a great contradiction to that law.